Learning Path:

The Fundamentals of Social

In this Learning Path
This Learning Path covers the developments in social media today. It presents an overview of the market, followed by case studies and success factors, considers the rise of influencers and how to use social media practically in your branded communications.

4 Lessons. 2.25 hrs
39:08
1

The Social Evolution

If your brand isn't on social media, you’re not reaching your audience and you’re behind on the times. Running your own organic content is a must and engaging outside influencers has become a core strategy for growing your audience and driving purchases.
39:42
2

The Social Evolution - Success Stories

The social media phenomenon is here to stay. Running your own organic content is a must and engaging outside influencers has become a core strategy for growing your audience and driving purchases.
42:09
3

Social Media & Influencer Marketing

Influencers can help broadcast a message, yet many marketers are unsure of how to best measure the results of such a campaign. Tune in to learn how to tap into metrics to ensure accountability and effectiveness.
07:24
4

Social Media: Don’t build a brand, build a personality

Why do so many brands still get social media wrong? Hannah Anderson heads up a team who reach over 1.8bn people every month through their 80m followers. She will show how your brand can make a huge impact by building in emotive creative from the very start of your campaign.
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