APAC 2019




35:13

Michelle Hutton, Edelman: Why is Trust a Brand’s Most Valuable Asset?

In today’s polarised world, activist citizens are driving a step change in the way brands build trusted and transparent relationships with people and their communities. There are many ways for a brand to build trust—and just as many ways to lose it. An occasional misstep may be forgiven, but once trust has been broken it can be very difficult for a brand to ever fully recover. Even purpose or values-driven marketing can lead to controversy, generate a backlash, or be seen as a form of...
24:06

Susan Vobejda: A CMO View: Innovation in a Globalised Advertising Industry

Technology is transforming the job description of CMO, as marketing teams race to stay on top of today’s changing consumer as well as the ever-evolving high-tech tools used to reach them. Join Susan Vobejda, CMO of The Trade Desk, as she draws on a rich career’s worth of experience across major consumer, luxury and business brands to talk about how today’s CMOs are thinking about technology and trends.
41:04

How TV Tackles the Big Issues and Helps Shape Australia’s Cultural Evolution

As Australian attitudes and values change it's clear that TV’s role as a cultural influencer has never been more important. TV shines a light on a broad range of issues; from mental health to gender equality in drama storylines to news reports each week. TV industry leaders from Network 10, Seven Network, Nine, Foxtel and ThinkTV discuss television’s place as a cultural cornerstone and the important role TV plays in giving a voice to the changing palette of issues affecting Australians.
35:02

Men and #metoo. Is Male Advertising Over, As We Know It?

Marketing to men and women is in full flux - is the macho Australian male ready to retire from our screens? We want to unpick the stereotypes, shine a light on the new trends that resonate with the modern Australian male, and expose the insights that retailer Coles & other brands have used to win in new ways with men.During the session we’ll also explore where masculinity and gender in advertising is evolving and how to keep up with new social norms. Featuring Meabh Quoirin Co-owner & CEO...
42:33

Who Run the World?

Women across the industry come together to talk roses and thorns of their careers, their greatest triumphs and failures and get the audience fired up and inspired to walk out knowing what it feels like to be a bad-ass leader in this business. Featuring Kate de Brito, Editor in Chief at news.com.au, Sarah O’Carroll Editor-in-Chief, Yahoo Finance ANZ at Verizon Media, Sophie Hicks Lloyd Director of Digital Sales at Network 10 and Sunita Rajan Senior Vice President Advertising Sales at CNN.
40:12

TV’s Tipping Point: Streaming Has Become Mainstream

More people than ever are streaming video content. Whether it be on a smart TV, a mobile phone or any other device, OTT usage has grown to make up a significant portion of all consumer time spent with media, and it’s not slowing anytime soon.
40:23

The Power of Audio

With a growing audience, enhanced distribution and healthy economic forecast, audio has emerged as a medium flourishing because of digital. Discover the latest developments in consumer behaviour around audio, the evolving audio advertising marketplace, and what's next for audio as digital innovation continues to impact media and advertising. Featuring the Australian Radio Network, Southern Cross Austero, Acast, Audible and Wavemaker.
35:46

Chuck Porter: Making Brands Famous in the World Today

Chuck Porter takes a live video class that reveals tales about bored millennials, nervous clients, the problem with big data, the value of surprise and why planning for the future is a waste of time.
40:29

Secrets and Lies: Uncovering the Underbelly of Australia

Presenting one of the first studies of its kind anywhere in the world measuring the distance between what we say to ourselves, each other and the nation, versus what we really think. What are our secrets and what are our lies? What are the public values reported? Or the private truths that are hidden? The study explores several myths that have long existed about the rules of marketing, and we'll be using that as the basis to make several new marketing recommendations from our playbook. Rose...
27:32

Australia's Audio Tipping Point

2019 is set to be Australia's biggest audio & podcast year to date – where advertising revenue is expected to hit record numbers and where traditional publishers and broadcasters have entered the market. But what does this mean for marketers? Acast shares what brands need to know to compete in Australia's audio-on-demand space. The lesson will include a look at this year's industry milestones, marketing best practice and the uniquely Australian opportunity for brands and publishers.
10:28

OpenX: The State of Digital Advertising in 2019

Digital advertising is growing fast, constantly changing and more fragmented than ever. It often feels impossible for marketers to fully grasp the latest consumer media consumption patterns, as well as the emerging technology that makes campaign execution and delivery possible. Kicking off the Brand Innovation Track, OpenX co-Founder Jason Fairchild takes the stage to talk about why we’re seeing an asymmetry in spend today, the impact this dynamic is having on marketers and publishers, and...
42:51

Podcasts That Cut Through

This panel will break down the key ingredients needed to make podcasts that cut through the noise. Drawing on lessons from some of the most successful podcasts and their creators, our tutors will give tips on how to: identify and build an audience; utilise the intimacy of audio and elevate the listener experience with sound design; choose the right talent and bring the best out of your podcast host; and use key storytelling techniques that work best with audio and bring out the strength...
Learning Path:

The Fundamentals of Social

4 Lessons, 2.25 hrs
Learning Path:

The Fundamentals of Insight

5 Lessons, 2 hrs
Learning Path:

The Fundamentals of Programmatic

4 Lessons, 2.25 hrs
Learning Path:

The Fundamentals of Connected TV

5 Lessons, 2.75 hrs
Playlist:

AWAPAC Highlights 2019

7 Videos
Playlist:

Social Media

5 Videos
Playlist:

Tech Today: Insights

4 Videos
Playlist:

Retail Evolution

4 Videos
Playlist:

Content Marketing

7 Videos