CMO




31:39

Defying Definitions: The Real Radiance and Passion of Modeling

Join us at Advertising Week as Boz Saint John, CMO for Endeavor, interviews Joan Smalls, the Puerto Rican model whose career has skyrocketed since 2010.
41:16

Let’s Give Them Something to Talk About: Building Brand Experiences that Matter

Brands, stop kidding yourself - it’s not about you - consumers do not want your annoying ads. They want you to stand for something THEY care about and to give them something they can talk about. To thrive into the next decade brand innovation is a must. Inclusion, immersion and experience are the takeaways, but not standalone. Building and maintaining a future-proof brand requires new marketing methods and models, where experience is the new reach and engagement metric, and deep-rooted...
40:59

Uncovering Consumers' Emotions Based on Behaviors

Join Huge’s Global CEO Pete Stein and Brooks Running’s CMO Melanie Allen for an intimate fireside chat as they discuss the advertising industry’s next frontier: bringing emotions to brand experiences. From creating the first-ever AI advertising judge, redesigning cycling helmets for real Tour de France riders and even creating bespoke retail experiences for SK-II’s consumers, Huge is at the forefront of this trend. Learn more about the agency’s collaboration model with Brooks, as Pete and...
31:06

Gen Z Disruption: Why Most of What You Know About Gen Z Influence is Wrong

In a shifting video landscape dominated by Gen Z & Millennials, Snapchat is driving results for advertisers with their augmented reality and video advertising solutions for advertisers. Hear first-ever research quantifying the power of influence this critical generation has on household purchase behavior and discuss what it takes to break through in a crowded digital video environment with our featured guest, Minjae Ormes, CMO of Visible.
48:38

Is Marketing Excellence enough? Find out from Subway, MetLife & Gain Theory

In a world of uncertain growth in many sectors, marketing excellence is not a casual matter, nor a task for the faint of heart. Good marketing takes you through the short term, better marketing can put you above the rest, but excellent marketing can be the engine that drives long term sustainable growth. In this honest conversation, we will hear from three leading marketers who have defined their ‘Marketing Excellence’ - lived the battle, learnt the lessons and delivered real impact.
37:13

Future-Proof Brand Media Strategies

Advertisers and brands are challenged by competitors, tech innovation and shifts in consumer behavior—while being continually bombarded with big data and market insights. Daniel Bischoff, Chief Marketing and Operations Officer at RTL AdConnect, will help you navigate the disruptors and make sense of the chaos with a clear forecast to future-proof your brand media strategies.
01:35:11

NYVC Sports Presents: The Future of Sports

The fifth annual exploration of the future of sports and how platforms are growing the sports business and tech industry.
45:56

From Boxes of Crayons to Boxed Wine: How Betches Helped Franzia Stay Relevant 

Betches Media is more than an Instagram account—its a social first multi-platform media company that works with both established and new brands to tap into their audience of highly-engaged and self-aware millennials via custom advertising campaigns. Brands trying to attract millennials? Groundbreaking.
40:35

Design For Inspiration, Not Interruption.

Pinterest is considered one of the last positive corners of the internet. That’s no accident. Pinterest’s mission is to inspire people to create a life they love. In this session, Pinterest CMO Andréa Mallard sits down with Professor Laurie Santos, who teaches the most popular class in Yale’s history: “Psychology and the Good Life.” Together, they’ll talk about designing for inspiration—whether you’re creating a more inspiring ad or a more inspired life.
51:42

Driving brand value with emotional intelligence in content

Emotions have a bigger impact on actions than logic; they create lasting impressions that affect future decisions. Mirriad with SPARK Neuro share insights from a first-of-its kind biometrics study on how emotion in content affects brand value. While it’s assumed happy content is better for brands; sadness, anticipation and other unexpected emotions also increase the desire to buy. The panel will reveal how exposing brands to different emotions in content while viewers are engaged impacts...
41:21

The Changing Face of DTC Brands

Spurred by new technology and marketing strategies, direct-to-consumer (DTC) brands have been steadily rising, but while it may be easier than ever to start a business, it takes more to build a brand. How are the most successful DTC brands cutting through the noise and rising above? Hear from Shopify CMO, Jeff Weiser and some of the most beloved DTC brands with a big consumer following about how they established their brands and innovative marketing strategies to make an impact in today's...
40:42

The Creator Disruption: Redefining Influencer

Bob Greenberg (founder and Executive Chairman of R/GA) and Kay Hsu (Global Director, Instagram Creative Shop) in discussion with Whalar's CMO, Mike Hondorp.
Learning Path:

Marketing For Small and Medium-Sized Businesses

5 Lessons, 3.75 hrs
Playlist:

AWAPAC Highlights 2019

7 Videos
Playlist:

AWNY Highlights 2019

10 Videos