Europe




42:06

The Quality Street Gameshow: Why Not All Digital Media is Equal

We all instinctively believe that not all digital media is equal and that the impact of an ad depends largely on where it appears. Yet with programmatic, this fact is often not appreciated enough. But what are the key factors that make up a quality media buy and the benefits? Find out in this entertaining lesson featuring The Quality Street Gameshow, where our contestants, made up of industry experts and a leading brand, will discuss and debate what makes a quality media buy and how...
40:55

All Eyes on OTT: Rethinking Ads in the New Era of Viewing Behaviour

The way people view content has changed dramatically, especially when it comes to TV and video. Mobile devices, streaming services and on-the-go viewing -- among many other changes -- have opened the door for marketers to reach consumers in new ways with relevant messages and at massive scale. This lesson features senior leaders from every part of the ecosystem - Carat, OpenX, The Trade Desk, Pluto TV and Digiday - discussing the opportunity that exists with OTT and how the technology...
38:34

Developing Data-Led Creative

In 2019, modern communications needs more than creative content and media working together to be effective. It needs to use data to constantly improve itself. In this panel, learn from agency and brand experts from Shell, Buzzfeed, LinkedIn, VaynerMedia and WARC on how to leverage data-driven insights to create more valuable advertising and media.
40:17

The Intersection of Creativity and Artificial Intelligence

A visionary digital prophet and award-winning celebrated creative, a leading AI innovator and a Microsoft AI and machine learning expert. You won't find this line-up anywhere else, so we’re mixing up the traditional debate format giving way to a gameshow-style lesson featuring leaders armed with buzzers, interrupter cards and million dollar questions. Don't miss what will be an animated and provocative fired-up discussion answering the most significant questions around creativity and AI...
37:49

Voice - Can You Hear Me Now?

Artificial Intelligence platforms like Amazon Alexa and Google Assistant are placing voice in the driver's seat. These are voice-first operating systems that are providing brands with the opportunities to engage and communicate directly to their consumers. Voice experts from Essence, IAB, Rabbit & Pork and VaynerMedia discuss the current offerings of voice and what the future holds for marketers and personalised communication.
45:45

PwC - Unlocking the power of data

How PwC is unlocking the power of spend, travel and telecoms data to drive personalised marketing strategies (that are GDPR compliant) and deliver £100m of revenue growth for the 600 members of London's New West End Company (centred around Bond St, Oxford St and Regent St).
51:02

The New Entertainment Game

A thought provoking debate with industry insiders. Mobile games are upending the entertainment paradigm by introducing new audiences to the scene and creating immersive experiences that are primed for advertisers. Are you prepared to keep up? Featuring Activision Blizzard Media, Spark Foundry, Warner Bros and OMG Media.
45:22

A Great Advert from Britain

As part of the UK advertising industry’s first-ever Export Month, the Advertising Association, the IPA and the Department for International Trade will discuss how UK advertising is selling its services around the world. The event will also see the launch of the UK’s Ad Exports Report, an annual-tracker of the industry’s export performance, produced by the advertising industry. Featuring Adam&EveDDB, IPA, M&C Saatchi, Framestore and the Advertising Association.
25:23

Brexit: where next for the UK?

Katharine Viner, editor-in-chief of The Guardian in conversation with Jane Martinson, Professor of Financial Journalism at City University and former Guardian head of media, discussing Brexit, the role of the media and the changing political landscape.
36:22

From Macro To Nano Influencers: Leveraging Influence At Scale

We are in a new era of influencer marketing trending away from focusing on fewer, bigger influencer relationships to broad campaigns with influencers from diverse ranges of followings. As engagement rather than just reach becomes a key metric for measuring the success of these campaigns, the high engagement rates of micro (and nano) influencers is appealing. Featuring Alist Daily, Tribalist, Platform 13 and Buzool, their approach to influencer campaigns has evolved and how they are managing...
38:30

More Than Meets the Eye: Demanding More of Digital Ad Measurements

We spend more time online engaging with brands than ever before. But do we really know how effective digital media is as a marketing platform? Join our panel of media experts who will debate how effective we really are at measuring digital advertising. Is viewability as fundamentally flawed as the CTR? Does responsibility for ad effectiveness lie with publisher, agency, technology or brand? Isn’t there a better solution? Featuring Dennis Automotive, Sophus3, Real Eyes and Mindshare UK.
46:11

Alexa or Alex? Our subconscious response to the gender of voice assistants

An interactive session exploring how the gender of a voice assistant can shape our subconscious responses, based on recent neuroscience research carried out in partnership between Mindshare & Neuro Insight. Jeremy Pounder (Mindshare) and Heather Andrew (Neuro-Insight) will lead a lively discussion involving a live brain measurements.
Learning Path:

Audio Marketing: Everything You Need To Know

10 Lessons, 4.75 hrs
Learning Path:

Conquering Cannabusiness

5 Lessons, 3 hrs
Learning Path:

Sports Marketing

6 Lessons, 3.5 hrs
Learning Path:

Cyber Monday: A Marketer's Guide to Retail Trends

6 Lessons, 3.5 hrs
Learning Path:

The Fundamentals of Social

4 Lessons, 2.25 hrs
Learning Path:

The Fundamentals of Insight

5 Lessons, 2 hrs
Learning Path:

The Fundamentals of Programmatic

4 Lessons, 2.25 hrs
Learning Path:

The Fundamentals of Connected TV

5 Lessons, 2.75 hrs
Playlist:

AW Europe Highlights 2019

5 Videos
Playlist:

Social Media

5 Videos