Out-of-Home: The New Digital Medium
Innovation in the Digital Out-of-Home space is simply staggering. From better content, to anonymous video analytics, attribution, measurement, use of location data, programmatic and more...out-of-home is the new digital medium. We'll take a look at innovation through the lens of key players representing all parts of the Digital Out-of-Home advertising ecosystem. Moderated by DPAA - Digital Out of Home Everything, this lesson features Clear Channel, VIOOH, tenthavenue and Vistar Media.