Great Minds Masterclass




09:26

Natalie Monbiot: Use synthetic characters to enable studio-quality content creation at scale (even in a lockdown)

In an all-digital landscape, brands have a greater need than ever for more engaging and human digital experiences. An emerging field of synthetic characters (based on real humans, and scaled with AI), is poised to transform how brands engage consumers online, while providing next-level video personalization at speed and at scale. Learn all about it in this session.
14:05

Tom Hall Masterclass: Six Second Epics - Creating Engaging Micro Narratives

The launch of Byte (by the team behind Vine) marks another entrant into the crowded market of short form video. Vine had a special place in the hearts of its fans due to the way its creators thrived within the confines of the six second video limit. Tom Hall, content strategist and founder from creative agency Contented Brothers, conducts a whistlestop tour of some examples of effective short narrative techniques that creators are using to turn six seconds into a story. We illustrate these...
13:57

Malcolm Poynton Masterclass: How to Make Remote Working, Work

Watching this pandemic situation unfold has thrown a spotlight on a few things we need to do differently to make remote working, work for the industry. Malcolm Poynton goes into the key steps and decisions you need to make for your team and business.
08:43

Lisa Gilbert: Leading Through The Glass

Lisa Gilbert, CMO of IBM Japan lays out her five Cs for business leaders right now. Covering the core areas of context, communication and collaboration, underpinned by caring and culture, she explains how to use these guiding principles to lead right now.
19:57

Daniel Hochuli, LinkedIn: Storytelling For The Win

Powerful storytelling is key to engaging audiences and humanising brands for both B2B and B2C companies. Customers feel a stronger connection to a brand when they can relate to the story a brand tells. Join Daniel Hochuli, APAC Head of Content Solutions, LinkedIn Marketing Solutions, in this “Storytelling for the Win” masterclass as he shares how brands can leverage the storytelling framework to tell stories that resonate, how to connect with audiences using emotion, and tips on how data...
04:57

Christina Ferzli: Brand Authenticity

Christina Ferzli, Head of Global Corp. Affairs & Comms has dedicated her career to building a healthier future. Now, elevating brand authenticity has never been more critical.
18:27

Maz Farrelly: How to Un-Bore Your Business

It isn't your consumer's job to be interested in what you say, it's up to you to be interesting. Don't just hold onto hope; you need a real strategy. You need to make what you say and do interesting and lose the white noise. One of the hardest things to do in a world where there are too many messages is to lose the white noise. Create memorable, sticky information. Be different. Be a real storyteller.
12:16

Great Minds Masterclass: Gary Vaynerchuk on Leadership and Learning

Gary Vaynerchuk is known as one of the world's most popular entrepreneurs. The founder of communications network VaynerX and social media company VaynerMedia, his distinctive style has won interest and attention around the globe. In the first of our Great Minds Masterclass series of learning videos from AWLearn, we share his thoughts on changing consumer behavior due to COVID-19 and suggestions for what a post-pandemic world might look like. Gary will share his insights on how companies...
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