New York 2018




34:03

Transformative TV

NBC Universal and Target talk through their partnership, explaining how it worked and why they think this is an effective case study delivering strong return on investment.
38:25

Tech Not Tiaras: Building Tomorrow's Workforce

Gen Z girls apparently feel STEM-related jobs are just “not for them.” So how do we break stereotypes and fix our gender-imbalanced pipeline? Today’s leading tech companies – Microsoft, IBM, Google, GE, Verizon—have joined the Ad Council on a new ‘SheCanSTEM’ campaign to inspire more female talent for tomorrow’s industries. Today’s leading tech companies – Microsoft, IBM, Google, GE, Verizon—have joined the Ad Council on a new ‘SheCanSTEM’ campaign to inspire more female talent for...
42:13

Reaching the Unreachable

In today’s media landscape, there is choice and flexibility for millennials and Gen Z-ers. They are watching TV in new ways, on many screens, time shifting and place shifting in favor of convenience. And they are flocking to entertainment brands like VICE and Hulu to seek a new entertainment and news experience and tapping into - and even shaping - culture. Hulu and VICE present a candid lesson about how brands can stay relevant in this ever-evolving state of media and explore the...
41:37

Millennial Marketing with Snapchat

Millennials represent the largest population cohort ever, making up almost half of the global adult population. Their credit card spending is outpacing the rest of the population and by 2029, millennials will control the largest share of disposable income in the US. Hear in this lesson how Curology, Chubbies and Inkbox are creating marketing strategies specifically aimed at capturing millennial wallet share and hear how Snapchat is providing advertisers with solutions to engage this unique...
36:56

Communicating Through Memes

Reddit and Grey tackle the tricky issue here of how to communicate through memes. Should you? How to get it right.
Learning Path:

The Fundamentals of Social

4 Lessons, 2.25 hrs
Learning Path:

The Fundamentals of Advertising

7 Lessons, 2.25 hrs
Learning Path:

The Fundamentals of Generational Marketing

5 Lessons, 2.5 hrs
Learning Path:

The Fundamentals of Data Marketing

7 Lessons, 3.25 hrs
Learning Path:

The Fundamentals of Content Marketing

5 Lessons, 2.25 hrs
Learning Path:

The Fundamentals of Connected TV

5 Lessons, 2.75 hrs
Learning Path:

The Fundamentals of AI

3 Lessons, 1.5 hrs
Playlist:

Consumer Behavior

8 Videos
Playlist:

Social Media

5 Videos
Playlist:

Retail Evolution

4 Videos