New York 2019




15:22

The Business of Audio, Today & Tomorrow

Between acquisitions, advertising influxes, VC investment, partnerships and interest from Hollywood, the business of digital audio alone has seen significant activity in the last year. And these changes have ripple effects across the distribution landscape and accessibility for consumers. What’s the significance of these changes in relation to the wider landscape of media money, influence and business models? And what can we expect in the next year?
23:43

Make Your Brand Memorable: The Neuro-Science of Audio Messaging

In a time when people encounter roughly 5,000 brand messages every day and are becoming increasingly numb to many advertising tactics, it’s the marketer’s challenge to break through the noise and earn meaningful attention. What does neuroscience tell us about the way people process audio and indicate about the role audio can play in solving for this challenge? Neuro-Insight CEO Pranav Yadav shares his latest research on how audio format advertising affects the human subconscious and consumer...
36:43

A Brand Strategy, In Audio

Audio is thriving. On mobile, people spend more time with audio than any other media including social (eMarketer), and in the last five years, people have increased their daily use of spoken word audio specifically by 12% (Edison Research/NPR). What’s more, technology is enabling opportunities to engage this growing audience in new ways through sound. It’s no surprise, then, that marketers are taking a fresh look at the role of audio in their brand, marketing and communications strategies.
16:34

The Voice Shift

Voice-activated technology is already changing consumer behavior and media consumption patterns, and is poised to continue doing so. How does the shift to voice differ from the shift to mobile? And how is voice changing the consumer and the marketer relationship to audio?
15:25

The State of Listening, 2019

How does audio fit into larger trends happening across the media landscape today? Drawing on the latest data from Edison Research, including findings from a new Spoken Word Audio Study conducted with NPR, Tom Webster explains how – and where – consumers are engaging with audio, and what factors are driving growth.
08:02

Using Artificial Intelligence To Discover Undiagnosed Patients

Discover how we apply Artificial Intelligence techniques to find those patients who are suffering in silence now and will be afflicted in the future.
10:53

Vudu: We Do Better Free TV

At Vudu, we’re doing better free TV, no plus required. Julian Franco, Vudu’s head of AVOD will show off some of the new content coming to Vudu and how we’re delivering a better Free TV experience to advertisers and viewers.
09:42

A Woman's Guide to Dismantling Corporate Norms

We live in an evolving business world where gender roles are being challenged and equality is demanded. In this Discover Talk, you will learn the steps, Karina Vasquez, professor and marketing consultant takes to provoke change in corporate America.
33:25

Listen Up!

Join Questlove and iHeartMedia CMO Gayle Troberman as they discuss audio, pop culture, podcasts and how to make an impact in marketing.
43:53

Betting on a Winner

Fan experiences are reaching new highs (and some lows). From increased legalization of betting, to new platforms to watch, to sponsored activations. Experts talk the trends in sport engagement and the implications for the future.
08:52

3x3 Insights

Noah Friedman. COO of 3x3 Insights, sheds light on the unique way that his company partners with independent beer, wine and spirits retailers to develop a more connected, collaborative, and data-driven ecosystem.
03:47

Power of Gratitude

Larry Rubin, Exec Chairman of Thnks, shares insight on the power of gratitude in the workplace and the importance of developing a company-wide culture of appreciation.
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Conquering Cannabusiness

5 Lessons, 3 hrs
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Sports Marketing

6 Lessons, 3.5 hrs
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Parenting and Work: Successful Strategies

5 Lessons, 3 hrs
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Marketing For Small and Medium-Sized Businesses

5 Lessons, 3.75 hrs
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Cyber Monday: A Marketer's Guide to Retail Trends

6 Lessons, 3.5 hrs
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The Future of TV presented by Ampersand

10 Lessons, 6.75 hrs
Playlist:

AWNY Highlights 2019

10 Videos