PODCAST




50:12

Kevin Smith: Ahead of the Curve

Kevin Smith has always been ahead of the curve. Whether it’s the unique method in which he distributed his most recent film; the podcasting network that he has built over 12 years; his View Askewniverse themed pop-up experiences; or the recent launch of a marijuana brand - he has consistently played by his own rules. In this conversation, Kevin will speak about how he has cracked the code and has been able to successfully make a living off of unapologetically being himself.
33:25

Listen Up!

Join Questlove and iHeartMedia CMO Gayle Troberman as they discuss audio, pop culture, podcasts and how to make an impact in marketing.
39:07

Sonic Boom

A lot can change in a year, especially when it comes to marketing trends. If 2018 was the year of video, 2019 is shaping to be the year of audio. From smart speakers to connected cars, to podcasting the audio content sphere is booming. In this video you will learn about how content and technology are shaping the future of the listening economy.
50:10

Decoding The Music Experience

A live panel discussion inspired by the new, original podcast series “Decoding the Music Experience” sharing insights, observations and unique perspectives at the intersection of music, audiences and brands. Produced by Advertising Week/AW360 and created by marketing and music industry leaders Kenny Ochoa (previous Warner Bros, Sony, Sanctuary Records), and Joe Belliotti (previous Head of Global Music for The Coca-Cola Company, Brand Asset Group, Maverick). Each episode spotlights ways...
41:33

Maximizing The Podcast Opportunity for Brands

Podcasts have emerged as a key part of the audio renaissance, with nearly 100 million listeners each month. How should a brand navigate this exciting new opportunity to build awareness with these highly engaged audiences? Join for a discussion highlighting the role podcasts play in the audio universe, their unique value for advertisers and examples of how top brands are leveraging this new audio frontier.
49:47

When’s Happy Hour: A Conversation with Betches Media & Brian Kelly

When’s Happy Hour proves you don’t have to go to business school to successfully follow your dreams. In a bonus, live recorded episode of Betches Media’s When’s Happy Hour podcast, co-founders Jordana Abraham and Samantha Fishbein will be joined by Brian Kelly, founder & CEO of The Points Guy, to discuss honest career advice whether you’re struggling to grow in your role, can’t figure out WTF you want to do, or want to start a new business.
40:47

In Conversation with Fresh Air Host Terry Gross

Fresh Air with Terry Gross, produced by WHYY in Philadelphia, is one of public radio's most popular programs. Each week, 6 million people listen to the show's intimate conversations on contemporary arts and issues, broadcast on more than 625 NPR stations across the country. Fresh Air has ranked as the No. 1 most downloaded podcast on iTunes. Terry Gross has been awarded the National Humanities Medal by President Obama, twice been a voice on The Simpsons, has appeared on The Tonight Show with...
34:43

FIVE LIVE

Come listen to a live recording of a new episode of FIVE: The 5G Podcast for Marketers, presented by Ericsson Emodo and the Emodo Institute. A panel of industry experts will discuss the expected impact of 5G on ad data, programmatic advertising and privacy. FIVE is hosted by Jake Moskowitz, Head of the Emodo Institute. Join us and be a part of the podcast!
38:05

How & Why to Rebrand When You're a Household Name

In this session, attendees will learn best practices for rebranding when your brand is well known or beloved by many. Hear from expert marketers across a wide range of industries who have recently gone through the rebranding process. Why did your company decide to take on this endeavor, what lessons did you learn and if you could go back in time would you do it all over again? The discussion will hone in on the realities of rebranding in a media landscape that offers consumers more touch...
25:14

Let's Hear It For Audio: Making Your Brand Heard

Audio, once considered going the way of print, is experiencing a resurgence. Powered by podcasts, producers and plenty of smart speakers, the emotional power of sound to connect with audiences is being rediscovered and reimagined. But what else is behind the embrace of audio? This panel will explore all sides of the digital audio ecosystem – from a brand’s 100% SOV and the ever-expanding supply chain, to the role of creative and what new advantages publishers and buyers might be...
37:02

Feel the Story: Emotionally Immersive Storytelling

Join Wondery, the largest independent podcast publisher and the company behind hits like "Dr Death", "The Shrink Next Door" and "Business Wars", for a powerful presentation on emotionally immersive storytelling using sound. Includes the neuroscience study "Your Brain On Podcasts", conducted in partnership with Mindshare's Neurolab.
37:36

Katie Piper's Extraordinary People - Podcast Strategy

Podcasting is booming like never before and in 2018 one of the podcast hits of the year was Katie Piper's Extraordinary People. After her stint on Strictly Come Dancing, the broadcaster, campaigner and author joins Somethin’ Else MD Steve Ackerman for a lesson that will get under the bonnet of successful podcasts - something the duo should know a thing or two about after a long stint at no. 1 in the Podcast chart for Katie's podcast.
Learning Path:

Audio Marketing: Everything You Need To Know

10 Lessons, 4.75 hrs
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