Playlist:

AWAPAC Highlights 2019

7 Videos
By the end of 2019, 5G commercial networks will be widespread the world over. Join Mark Melling, Head of RYOT EMEA, the Oscar-nominated studio specialising in virtual and augmented reality, as he discusses 5G’s promise of a new generation of connectivity and the technological evolutions that will shift how human beings live, work and play. Mark will discuss how this revolutionary tech will impact the advertising world, and favour the brave.
Mark Melling Head of RYOT Studio EMEA
Verizon Media

In this Playlist

34:23

1: 5G: The Age of Humans

By the end of 2019, 5G commercial networks will be widespread the world over. Join Mark Melling, Head of RYOT EMEA, the Oscar-nominated studio specialising in virtual and augmented reality, as he discusses 5G’s promise of a new generation of connectivity and the technological evolutions that will shift how human beings live, work and play. Mark will discuss how this revolutionary tech will impact the advertising world, and favour the brave.

51:01

2: Twitter: Conversations That Shape Culture

If it’s happening in the world, it’s happening on Twitter. In this lesson, Maya Hari, VP & Managing Director Asia Pacific at Twitter, will provide a glimpse into the role Twitter plays in shaping culture today. Maya will discuss the movements and moments on the platform that have driven change. Former Socceroo captain, Craig Foster will join to share a case study in how he harnessed the power of a hashtag with #SaveHakeem, a global movement to free a young footballer Hakeem al-Araibi, from a...

41:04

3: Influencer Marketing for Marketers who Hate Influencer Marketing

At Cannes 2018, Keith Weed, the world’s most influential marketer, cast doubt over the industry when he called for urgent action against Influencer fraud. So why then has the former Unilever CMO suddenly risked his reputation to invest in an Influencer Marketing platform? Join TRIBE Founder Jules Lund, and a global marketer for a dynamic, yet thought-provoking look at the recent breakthroughs of this nascent industry.

30:10

4: Pitch For Purpose

Wish you could get a sneak peek inside a pitch? See the best creative and strategic minds in our industry pitch their ‘product with purpose’ live on stage to a panel of expert industry judges who will decide which idea and product will be created and marketed as the industry’s first social commerce project. In this live pitch, candidates have five minutes to demonstrate how their product will grab market share and generate maximum financial returns for UnLtd, our industry’s social purpose...

33:30

5: The Art and Science of Emotional Storytelling

We all know we pay more attention and are invested when our brain is engaged emotionally. In this CNN-hosted session, you'll hear from Pippa Scaife Commercial Director, Digital Ad Sales and Data, CNN and Joel Pearson, Director, Future Minds Lab, UNSW - a cognitive neuroscientist - about how the brain reacts to emotionally resonating content. How can storytellers and brands can come together to stand out and connect with audiences? Brent Smart, CMO at IAG joins, while Paul McIntyre, Executive...

33:23

6: Mona Museum And the Asymmetric Upside of Creativity

Robbie Brammall, Director of Marketing and Communication for the Museum of Old and New Art explains how the museum has transformed Hobart into a poster child for cultural tourism in Australia. Hear about the lessons learned from its unlikely success since launch in 2011, what ill-conceived plans Mona has for the future, and how Brammall is applying owner David Walsh’s investment philosophy to Mona’s marketing and commucations strategy.


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