Smart Track:

Data

6 Videos
Digital advances have brought about a mind-bogging proliferation of data. The amount of quickly accessible information can be empowering – or overwhelming. It all depends on how you harness it. Learn from top experts as they explore, and explain, the most efficient, effective and ethical paths to succeed in the Big Data era.

Data Driven Marketing

18


Consumers are signaling their demands more than ever before. But without the right technology and expertise, brands and their partners may not be prepared to recognize and ingest the right signals or use them effectively to optimize their advertising efforts. Learn what's next in data-driven marketing and how to better meet consumers wants and needs.

Speakers

Joanna O'Connell VP - Principal Analyst
Forrester Research
Dennis Self President & GM
Axiom
Atoll Dalmia SVP, Global Commercial & Merchant Analytics
American Express
Melinda Welsh SVP, Global Commercial & Merchant Analytics
Chase Auto at JPMorgan Chase & Co.
Saejin Park Director, Global Data Monetization
General Motors


In this Smart Track



19:41
1

Data Driven Marketing

Consumers are signaling their demands more than ever before. But without the right technology and expertise, brands and their partners may not be prepared to recognize and ingest the right signals or use them effectively to optimize their advertising efforts. Learn what's next...

36:24
2

Targeting Fake News: Data and Democracy in a Post-Truth Era

Fake news, dark ads, data scraping - has the digital dystopia already begun, or can we act now to save the future of democracy? Find out how targeted disinformation manipulates electoral decisions, and how we can harness the positive potential of data to empower citizens...

37:52
3

Making Smarter Data Decisions

Bad data often leads to a wasted ad spend. That’s why clients need greater visibility into measurement and accurate insights into campaign performance. This session addresses how clients can use customer KPIs to get the results they need.

14:54
4

Using Data to Make Decisions

A look at how data and insights enable marketers to take more calculated risks

35:38
5

Data Ethics and Integrity

Top marketing and analytics experts discuss validity, privacy and other significant areas in data usage

40:34
6

Creativity in a Digital Age

The ad industry is increasingly seeing an interplay of science and art, with data now a driving factor behind many campaigns. Learn how top executives bridge the gap between creativity and data to effectively reach their target audiences.

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