Learning Path:

The Fundamentals of Data Marketing

7 Lessons, 3.25 hrs
0/7 Completed
Learning Path Outline

The Changing Face of Data Marketing

Consumers are signaling their demands more than ever before. Without the right expertise, brands and their partners may not be prepared to recognize and ingest the right signals to optimize their advertising. Learn what's next in data-driven marketing.
Joanna O'Connell VP - Principal Analyst
Forrester Research
Dennis Self President & GM
Atoll Dalmia SVP, Global Commercial & Merchant Analytics
American Express
Melinda Welsh SVP, Global Commercial & Merchant Analytics
Chase Auto at JPMorgan Chase & Co.
Saejin Park Director, Global Data Monetization
General Motors