Learning Path:

The Fundamentals of Data Marketing

7 Lessons, 3.25 hrs
0/7 Completed
Learning Path Outline

Two Aspects of Data Integrity: Accuracy and Ethics

Top marketing and analytics experts discuss validity, privacy and other significant areas in data usage
Scott McDonald Ph.D President & CEO
Pete Doe CRO
Abby Mehta Ph.D Senior Vice President, Marketing Insights & Media Analytics Executive
Bank of America
Michael Schoen VP, Marketing Services
Neustar, Inc
John Stewart VP of Measurement