Influencer Marketing: It’s not about WHO anymore


Up Next:

41:11

A Story is Worth a Thousand Ads


2018 was all about brands learning about which influencers to work with, but in 2019 the focus will be on how to activate the influencers. As brands begin partnering with a mix of influencers and putting more marketing budget into the activity, the importance of a good brief that extracts the most creative interpretation will become increasingly important. Adam ‘Sven’ Williams, CRO of Takumi will be providing guidance to activate influencers in interesting ways, to cut through the noise and win over consumers.
Adam Williams Chief Revenue Officer
Takumi
Arjoon Bose Europe Marketing Head of New Ventures, General Mills
General Mills
Toni Tran Influencer
Fashitect
Ana Thorsdottir Head of Influencer Marketing Strategy
MediaCom
Deborah Holloway Digital Media Manager
Clarins & Clarins Fragrance Group


Try these courses



Learning Path:

Marketing For Small and Medium-Sized Businesses

5 Videos, 3.75 hrs
Learning Path:

The Fundamentals of Insight

5 Videos, 2 hrs