The Evolution of the CMO Role


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A Story is Worth a Thousand Ads


The coveted title of CMO has taken on new meanings for different organisations. While some remain focused on effective customer segmentation and demonstrating growth, others shift towards organisation innovation or being the voice of the customer within their organization. How will the role evolve in the next year and what skills will be prioritised?
Sarah Ellis Managing Director
Gravity Road
Paul Davies Consumer Marketing Director
Microsoft
Sarah Warby Inspiring Customer Leader

Paul English Consulting Principal, Digital Transformation
Ogilvy Consulting
Claire Hilton Managing Director, Global Brand and Insight
Barclays


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