The Future of People and AI in Advertising

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A Story is Worth a Thousand Ads

The promise of programmatic marketing hasn’t changed – better targeting, improved efficiencies, and more relevant and personalised experiences. However, efficiencies haven’t been fully realised. The industry is still a mess, technologies are constantly changing with too many or too few options, and there continues to be an overall fragmented experience for the consumer. Automation will continue to streamline efficiencies, but what does this mean for the future of people in advertising?
Chris Keenan Head of Solution Engineering, International

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