What the F is an "Influencer"?


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41:11

A Story is Worth a Thousand Ads


The term influencer has become muddled and overused. In some quarters it is becoming a dirty word. It is time to redefine the space and return its meaning back to the origins of influence. In this session you will hear how the industry has evolved to put real storytellers, showcasing a talent, passion and authority at the centre of niche communities online.
Sara McCorquodale Founder and CEO
CORQ
Oliver Lewis Managing Director
The Fifth
Alex Stedman Freelance Fashion Editor
The Frugality
Elijah Quashie Food Vlogger and Critic
Chicken Connoisseur
Kate Ormerod Editor
Work Work Work
Anthony Richardson Founder & CEO
Q-83 Technology & AusFit