The Resurgence of F1: Building an Innovative Sports & Entertainment Platform


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50:12

Kevin Smith: Ahead of the Curve


With new ownership, F1 has reinvented itself as the most technologically advanced, global sports & entertainment platform there is. Before the take-over by Liberty Media, F1 was perceived as champagne fuelled, unattainable lifestyle. This session will explore the rapid evolution of F1 with perspectives from F1, an F1 team as well as a leading sponsor. What’s the vision for the future and what role can it play for brands and partners?
Oliver Hughes Head of Marketing
Red Bull Racing
Hans Erik Tuijt Director of Global Sponsorships
Heineken
Yath Gangakumaran Director of Corporate Strategy and Business Development
Formula 1®


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