Learning Path:

Sports Marketing

6 Lessons, 3.5 hrs
0/6 Completed
Learning Path Outline

Touchdown for London: why US sports brands are investing in the capital

London’s flagship newsbrand, The Evening Standard, explores how with a growing fan base for US sports franchises such as the NFL, the capital continues to be seen as a gateway to wider European audiences – both for the sport itself and associated brands. Please join us at Advertising Week Europe to hear from the NFL and Tottenham Hotspur Football Club on their 10 year partnership, right before the opening of the highly anticipated Tottenham Hotspur Stadium, which sits at the heart of the tie up.
Melissa Brown Vice President of Commercial Partnerships, UK
NFL UK
Steve Cording Head of Sponsorship
ESI Media
Aidan Mullally Head of Business Development
Tottenham Hotspur Football Club
Tony Evans Columnist
Evening Standard


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