Advertising in the Intelligent Era


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41:11

A Story is Worth a Thousand Ads


Over the last 24 months, Essence and Google have been working together to pioneer the application of machine learning and cloud computing in ways that are already demonstrating AI’s transformative potential for advertisers and consumers. Andrew Shebbeare, Chairman and Co-Founder at Essence and Emily Henderson, Head of Media at Google will share real world case studies that illustrate how to practically, ethically, and successfully integrate AI into marketing initiatives - from brief to launch and beyond.
Andrew Shebbeare Co-Founder & Chairman
Essence
Emily Henderson Head of Media, EMEA
Google


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