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41:11

A Story is Worth a Thousand Ads


Nearly a third of CMO budgets are allocated to marketing technology (Gartner). But what do top marketers really want from the tech they are pitched and how should they be approached? Propeller Group presents a panel of marketers at household name brands to explain how they make decisions on marketing and ad tech investments and to give advice on selling the benefits of tech. Featuring: Santander CMO Keith Moore Samsung online director Nick White GoDaddy former CMO Kate Cox
Branwell Johnson Director of Content
Propeller Group
Keith Moor Chief Marketing Officer
Santander
Nick White Online Director
Samsung Business UK
Kate Cox Former CMO EMEA
GoDaddy


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