Smart Track:

Retail

5 Videos
It’s the Wild West in the retail world – national chains are filing for bankruptcy while once digital-only players are opening brick-and-mortar shops. Every day brings about new challenges, opportunities and insights. Learn from retail leaders, top creatives and data experts as they offer tips on how to thrive in this constantly changing environment.

In-Store Retail

9


In a world where online shopping is more convenient than ever, 90% of all commerce still happens in-store according the U.S. Census Bureau. But how soon will that erode? And how can brick and mortar stores remain relevant in an increasingly digital landscape? Learn insights from retail leaders and hear what they think the future will hold.

Speakers

Eric Hadley CMO
GroundTruth
Whitney Fishman Zember Managing Partner, Innovation & Consumer Technology
Wavemaker
Tariq Hassan Chief Marketing Officer
EVP
Christina Lu General Manager, Uni Marketing Center
Alibaba Group Marketing


In this Smart Track



11:08
1

In-Store Retail

In a world where online shopping is more convenient than ever, 90% of all commerce still happens in-store according the U.S. Census Bureau. But how soon will that erode? And how can brick and mortar stores remain relevant in an increasingly digital landscape? Learn insights...

08:18
2

The Evolution of Retail

Learn how data and research can demonstrate the value of an in-store visit.

39:45
3

The New Retail Game

How do you win in the new game of retail? It’s about relevance, personalization, expanding your CRM and loyalty. The onus is on marketers and retailers to be innovators and maintain loyalty in order to stand out. Learn about the role of data and analytics in keeping up with...

16:00
4

Combining Content with Commerce

Successful retail brands stay relevant and grow by showing how their products fit into a consumers' life. Hear how those in areas such as fashion, cannabis and publishing create content that drives sales while also fostering consumer engagement.

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