CAAC presents: Digital, people and consumer trends


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35:29

The Future of Marketing featuring the CMOs from TikTok and Citi


This session brings together three incredible speakers presented in partnership with CAAC: Jiao Li - Do Your Engineers Eat Lunch With Your Artists? Li will talk about how digital must be integrated at all levels. Selina Teng - How Chinese Advertising Agencies Are Managing through COVID-19 Teng reveals her "4Cs" that show how agencies are managing through the COVID-19 crisis. May Zhao - Insights Under The Crisis May Zhao will talk about consumer behaviour changes, drawing on her experience in media research.
Jiao Li Vice President
Blue Focus
Selina Teng President, Ogilvy Beijing and Co-chairperson of China 4A

May Zhao General Manager of Media Intelligence
CTR Market Research


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