Unlocking Data to Activate Your Locations


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45:37

Marketing de propósito. ¿Cómo piensan los centenialls


Understanding how consumers navigate the world around you is a powerful lever when trying to drive consumers to stores. How do you stand out from the crowd? Creating a personalized real-world experience is essential for your brand’s success. And data, of all things is the key to making this real-world experience happen, by working together to build location insights into a brand’s campaign, and embracing a test and learn mindset, brands can quickly to prove what works - and scale results. What You'll Learn from This Session... Taking ownership of your data can help unlock competitive business advantages. The more you experiment, the more learning moments about your business you’ll have. Small tests can lead to big changes. You need to leverage and experiment to create a personalized real-world experience.
Andre Loureiro Regional Director
Waze, Google


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