Unleashing the Challenger Mentality


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45:37

Marketing de propósito. ¿Cómo piensan los centenialls


Drawing on insights from Overthrow II (co-authored by PHD and eatbigfish), Alejandro Clabiorne, Chief Executive Officer at PHD LATAM and a panel of challengers will show how businesses of all sizes and guises can tap into the largely untapped superpower of being a challenger brand to get ahead of current and future – competitors.
Alejandro Clabiorne CEO
PHD LATAM


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