Smart Track:

Artificial Intelligence

4 Videos
Artificial intelligence is one of the hottest discussion topics out there. It offers great promise for marketers – yet there is also the potential for disastrous deployment of this technology. Learn how advertisers, agencies and technologists keep up with AI advances, and hear how they use AI to fuel creativity and make more informed decisions.

Marketing With Artificial Intelligence

10


In the age of customer centricity, marketers are using AI to better understand their customer needs and behaviors in real time. Brands are now harnessing AI-powered technology to transform how, when and where they engage with consumers. Learn how brands are using AI today, how to get started and the pitfalls to avoid.

Speakers

Michael Bordash Distinguished Engineer, AI Incubator & Chief Platform Engineer
IBM
Dan Rosenberg Chief Marketing & Strategy Officer
MediaMath
Alexandra Sardarian Worldwide Product Marketing, Watson Marketing
IBM


In this Smart Track



22:11
1

Marketing With Artificial Intelligence

In the age of customer centricity, marketers are using AI to better understand their customer needs and behaviors in real time. Brands are now harnessing AI-powered technology to transform how, when and where they engage with consumers. Learn how brands are using AI today, how...

30:16
2

AI Becomes More Real

As humans, we have the fundamental need to connect – to belong, to communicate and engage each other. When we innovate with technology with the idea of being more inclusive, it can become truly powerful. We see the “next big thing” in computing, as the “very first thing” in...

12:19
3

The Promises of Blockchain

As issues of transparency and trust continue to surface in programmatic advertising, many marketers see blockchain as an opportunity to quality-control inventory and weed out bad actors. Learn how blockchain is being deployed by marketers, as well as how it could lead to a...

38:46
4

AI Applications

There are countless ways to apply AI. Get in-depth details on how some businesses are using AI now and hear predications of what will come next in this area.


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