Smart Track:

Mobile

3 Videos
For many, mobile devices are a consistent companion – toted in pockets and purses each day and often within an arm’s reach overnight. Learn how marketers are capitalizing on the expansive use of mobile devices and glean tips on how to give your audience personalized, helpful information without invading their privacy.

Mobile Advertising

5


With the advent of machine learning and other technological advances, there are more mobile data analytics and measurement solutions available to marketers today than ever before. And yet, finding a way to fuse disparate data points to create a coherent marketing strategy can be a challenge. Learn how leading marketers connect it all to produce effective marketing strategies that are powered by mobile insights.

Speakers

Evan Rutchik US General Manager
Ogury
Chandra Jawalaprasad VP, Digital
Dentsu Aegis Network
Gregory Johns EVP
Canvas Worldwide
Travis Johnson President, Commerce
Dentsu Aegis Network
Jessica White Global Head of Audiences
Initiative


In this Smart Track



17:51
1

Mobile Advertising

With the advent of machine learning and other technological advances, there are more mobile data analytics and measurement solutions available to marketers today than ever before. And yet, finding a way to fuse disparate data points to create a coherent marketing strategy can...

51:36
2

Delivering News Via Mobile

This session examines how news is delivered on mobile devices through Snapchat and other platforms, as well as looks toward future trends.

11:05
3

In-App Advertising

Evolving to meet the needs of a new generation

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