Learning Path:

Marketing For Small and Medium-Sized Businesses

5 Lessons, 3.75 hrs
0/5 Completed
Learning Path Outline

Win Big with Launches

Whether it's a brand, product, feature, message or promotion, the way you enter the market matters. Successful launching now requires a new mentality from marketers. You must have the confidence to go big on your launch, or risk long-term failure. This session will unveil new research, discuss the elements every brand needs for a successful launch, and explore how launch best practices vary by brand and category - brought to life by new research and brands that activated successful launches using these winning strategies.
JP Maheu VP of US Client Services
Laura Beaudin Partner, Global Head of Marketing Excellence
Bain & Company
Gail Horwood Chief Marketing Officer, Kellogg North America
Kellogg Company

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