Learning Path:

Marketing For Small and Medium-Sized Businesses

5 Lessons, 3.75 hrs
0/5 Completed
Learning Path Outline

Is Marketing Excellence enough? Find out from Subway, MetLife & Gain Theory

In a world of uncertain growth in many sectors, marketing excellence is not a casual matter, nor a task for the faint of heart. Good marketing takes you through the short term, better marketing can put you above the rest, but excellent marketing can be the engine that drives long term sustainable growth. In this honest conversation, we will hear from three leading marketers who have defined their ‘Marketing Excellence’ - lived the battle, learnt the lessons and delivered real impact.
Gemma Greaves Chief Executive
The Marketing Society
Roger Mader Chief Marketing Officer
Subway
Shawn O'Neal CEO North America
Gain Theory
Michelle Froah SVP of Global Marketing Strategy & Sciences
MetLife


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