Learning Path:

Sports Marketing

6 Lessons, 3.5 hrs
0/6 Completed
Learning Path Outline

Putting the Fan in the Driver's Seat

In an increasingly fragmented media environment, Twitter's recent major partnership announcements put the fan in the driver's seat of their content experience. From the PGA Tour to the NBA, MLB, and the MTV VMAs, it now takes just a simple Tweet for fans to choose their own adventure - to see custom content featuring their choice of player or entertainer. Hear from a trifecta of partners who seamlessly built relevance by connecting with massively popular events and topics on Twitter.
Laura Froelich Head of U.S. Content Partnerships
Twitter
Jill Abbott Head of Consumer and Athlete Engagement, Gatorade
PepsiCo/Gatorade
Jonathon Felter Director
Optimum Sports
Dominick Balsamo VP, Global Media and Business Development
Major League Baseball


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