Smart Track:

People Based Marketing

8 Videos
To achieve marketing success, brands must connect with real, actual people – not devices or demographics. Data advances now allow for more of those authentic human interactions. But that knowledge must be wielded carefully to not alienate consumers. Learn how to target individuals in a way that feels authentic and personal - not creepy and crossing the line.

People-Based Marketing

18


“People-based marketing” has become a generic term that is increasingly used in the media space. Yet, there is some confusion and misperceptions about what PBM is - and isn’t. Learn how leaders who work closely with the people-based platforms define PBM, as well as how they capitalize on targeting and insights.

Speakers

Kris Magel President
DAN Media Clients
Joran Lawrence VP of Product - Targeting
Oath
Anita Patil-Sayed SVP, Head of Insights
M1 Dentsu Aegis Media,
Jason Brown Head of Addressable Advertising Sales
AT&T
Christopher Jeyes Senior Media Specialist
Jaguar Land Rover


In this Smart Track



15:23
1

People-Based Marketing

“People-based marketing” has become a generic term that is increasingly used in the media space. Yet, there is some confusion and misperceptions about what PBM is - and isn’t. Learn how leaders who work closely with the people-based platforms define PBM, as well as how they...

17:21
2

Consumer Targeting

The marketing world shifting from device-centric targeting to “human” targeting - which means putting the focus on human behavior, inspiration and emotions. It is no longer just about meeting targeting demands, but also about effectively resonating with consumers. Learn about...

11:33
3

Human Marketing

Too often, companies use data-based insights to create blanket rules that do not consider human elements. To truly serve customers, companies need to develop strategies that combine human- and machine-centered learning. Learn how to do that, as well as hear the success...

19:41
4

Data Driven Marketing

Consumers are signaling their demands more than ever before. But without the right technology and expertise, brands and their partners may not be prepared to recognize and ingest the right signals or use them effectively to optimize their advertising efforts. Learn what's next...

17:04
5

Marketing to Moms

There are 85 million moms in the U.S. – and they hold the keys to $1 trillion in consumer spending power. Learn how brands can best serve and engage moms while avoiding off-putting labels, stereotypes and simplifications.

12:40
6

Connecting With Consumers

Voice is the next big digital channel with global smart speakers installs slated to surpass 100 million globally. Learn how brands and media companies use smart speakers and other audio devices to reach their audiences.

18:21
7

Courting Consumer Loyalty

Consumers have myriad choices related to the products and services they buy. In an option-filled world, how can marketers smartly, strategically court customer loyalty? Lean how different brands define loyalty and how to turn current and prospective customers into true loyalists.

13:51
8

The Future of OTT Advertising

As consumers cut the cord in massive numbers, advertisers need to embrace new, innovative ways to connect with their audience. OTT is one answer. Learn how OTT presents unique, personalized ad experiences and hear what is next on the horizon in this area.

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