Smart Track:

Audio

4 Videos
Audio use is booming – with millions of people tuning into podcasts and installing smart speakers. With that comes a unique opportunity to reach consumers in an often-personal setting where they are more receptive to commercial messages. Learn why audio is a rapidly expanding medium and glean insights from industry experts and seasoned storytellers on how to best capitalize on this phenomenon.

The Audio Revolution

9


The audio revolution is having a major impact across platforms, devices and content. As a result, audio is gaining more weight in marketing strategies. Learn how to create, track and measure audio strategies, as well as glean insights on why audio messaging can be an incredibly powerful tool to reach consumers.

Speakers

Tracy Keim Vice President, Consumer Marketing & Brand
23andMe
Gayle Troberman CMO
iHeartMedia


In this Smart Track



14:07
1

The Audio Revolution

The audio revolution is having a major impact across platforms, devices and content. As a result, audio is gaining more weight in marketing strategies. Learn how to create, track and measure audio strategies, as well as glean insights on why audio messaging can be an...

10:12
2

How Audio is Changing Storytelling

Audiences are embracing audio more than ever, which means that content producers have a popular storytelling format to capitalize on. But there can be challenges to telling great audio stories, such as creating messages that don’t have any visual cues. Learn what works – and...

12:59
3

How to Use Audio Effectively

Audio is a booming area – with millions of consumers tuning into podcasts and using smart speakers to enhance their lives. In turn, marketers are increasingly exploring this platform for their brand messages. Learn why audio resonates with so many and glean tips on how to...

14:16
4

Audio Listening and Advertising

With a growing audience, enhanced distribution and a healthy economic forecast, audio is a flourishing medium. Learn the latest developments in consumer behavior around audio, insights on the evolving audio advertising marketplace and details on what audio stands to gain as...

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