Smart Track:

Video

4 Videos
Video messages are everywhere – on our laptops, smartphones, airplane seats, refrigerator doors and much more. The explosive growth has brought about many opportunities for marketers, and at the same time many questions. Learn as top video experts dissect best practices and give actionable advice on how to effectively bolster video engagement.

The Future of TV

5


The TV industry's march towards automation is intensifying. Learn how the power of data and personalization will affect TV ad planning, buying and measurement.

Speakers

Todd Gordon Director, Adobe Advertising Cloud TV
Adobe
Peter Naylor SVP & Head of Advertising Sales
Hulu
Martin Blich Managing Partner, Director of Implementation
Mediacom
Jeanine Poggi Media Reporter
Advertising Age
David Cohen President, North America
Magna


In this Smart Track



18:23
1

The Future of TV

The TV industry's march towards automation is intensifying. Learn how the power of data and personalization will affect TV ad planning, buying and measurement.

44:39
2

Insights from Sir Alan Parker

Sir Alan Parker, a prolific movie director who started out as a copywriter and director of advertising, shares advice for those early in their career and gives insights on what it takes to be a world-class creator.

08:53
3

Connected TV

Four ways advertising spend is moving to the new normal

37:25
4

Creating Compelling Content

Ari Weiss, Chief Creative Officer of DDB North America, and Lindsay Stein, Editor of Campaign U.S., explore what it means to be an effective modern storyteller.


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