The Future of TV presented by Ampersand
10 Lessons, 6.75 hrs
The future of TV has never been more exciting. As data transforms the TV advertising industry and links ads across screens, marketers and agencies need to understand this fast changing area. Ampersand - formerly known as NCC Media - has been pioneering the power of collaboration in the TV world for more than 30 years and presents this essential learning path on the latest developments and thinking in this area. For more information, visit Ampersand
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The Fundamentals of Programmatic
4 Lessons, 2.25 hrs
Programmatic advertising has become the norm. But how do you use it strategically and fulfil the potential of your campaigns? This Learning Path takes you through how to use data to make decisions, looks at important issues of data ethics and integrity, highlights the benefits and perils of location based data and making smart choices based on data. Whether you're a beginner in the world of programmatic or want to understand how to apply new thinking to your organization, this is for you.
The Fundamentals of Blockchain
4 Lessons, 2 hrs
Blockchain, Bitcoin, Distributed Ledger....what does it all mean? And more importantly, why does it matter? Starting with explaining blockchain, we follow up by demystifying what it means and how it is used, before looking at the supply chain for the industry. This Learning Path features a wide range of experience and opinions about this topic, while busting some of the most common myths and incorrect assumptions about the way that both the technology and its applications work.
Data and Insight Learning Paths
The Fundamentals of Insight
5 Lessons, 2 hrs
Audience and industry insights are vital for marketers and agencies. This Learning Path collates a range of lessons starting with an overview on efficiencies and effectiveness, a look at language in research, insights drawn from social platforms and ending with a summary of insights into diversity in the industry.
The Fundamentals of Generational Marketing
5 Lessons, 2.5 hrs
Confused about millennials? Wonder how to reach Generation Z? This Learning Path tackles how to market to different generational and demographic groups. Whether it's millennials or others, these seminars and debates look at how to best reach these different groups.
The Fundamentals of Data Marketing
7 Lessons, 3.25 hrs
Data is an essential part of the mix for today's marketer. With multiple sources of data, marketers have never had more options or insights. This Learning Path takes you through how to use data to make decisions, data ethics and integrity, the benefits and perils of location based data and making smart choices based on data.
Content and Social Learning Paths
The Fundamentals of Social
4 Lessons, 2.25 hrs
This Learning Path covers the developments in social media today. It presents an overview of the market, followed by case studies and success factors, considers the rise of influencers and how to use social media practically in your branded communications.
The Fundamentals of Content Marketing
5 Lessons, 2.25 hrs
Great content is difficult to achieve but telling stories has never been more important. This Learning Path takes you through debates around what works in content marketing, case studies on successful campaigns, a look at how to incorporate data into content and finally tips on creating great branded content.
The Fundamentals of AI
3 Lessons, 1.5 hrs
Machine learning today looks vastly different than what was shown in movies just ten years ago. Artificial intelligence has entered our daily lives. The AI and Machine Learning Path takes an overview of different aspects of AI and machine learning; it lists specifics and tactics about the topic; and finishes with how to apply it in business.