On 3 November, Advertising Week Asia Pacific officially launched its inaugural year at the Big Splash Regatta, an event that supports UnLtd., a charity that helps disadvantaged youths in Australia.
Currently, in Australia, there are over 680,000 children that suffer from abuse, neglect, grief, trauma, isolation, mental illness, injustice, and homelessness. Since 2006, UnLtd. has raised over A$35 million (US$27 million) in value to help charities working to combat youth disadvantage. Together UnLtd. connects youth charities with the Australian media, marketing, and advertising communities to help youths have a brighter future ahead and reach their full potential.
The Big Splash Regatta had its debut event in Sydney Harbour, complete with ten sailing teams that raced across Sydney Harbour on Elliot sailing boats that worked with UnLtd.’s charity partners for social impact, raising over $60,000 for the cause. Clive Prosser, Director of Advertising Week APAC added, “We are thrilled to be a part of this initiative, and congratulate the team at UnLtd for Friday’s event—it is fantastic to see our industry come together in this way for such an important cause. Bringing together a community will be a huge part of the first Advertising Week APAC, to be held in Sydney next year, and we invite everyone in the industry at every level to get involved.”
See highlights from the event below:
Here’s what the press is saying:
AdNews: After the first annual Big Splash Regatta, Team Mindshare won the race after competing with 9 other teams. The event was created by Simon Hopkins from Contentshed and sponsored by AdRoll, Advertising Week APAC, Appletiser, Contentshed, Google, GumGum, Mindshare, Oatley Wines, Pacific Magazines, RhythmOne, Sizmek, The Trade Desk, Ultimate Asset, Venture Group and Yahoo!7. UnLtd’s recently appointed CEO Chris Freel says: “The Big Splash was a great example of how our industry coming together can make a huge difference to many children’s lives.”
Mumbrella: During the Big Splash Regatta, ten sailing teams were cheered on by spectators in other boats, who were enjoying a leisurely cruise experience. After several races, Team Mindshare took the victory. Edward Bate from Mindshare shared his race experience: “We had such an amazing day learning to sail and knowing that it was all for an important cause made it all the more worthwhile. Winning the trophy was the icing on the cake and we can’t wait to defend our title next year!”
B&T: 10 sailing teams joined together for the first annual Big Splash Regatta that took place in Sydney Harbour on 3 November. Collectively, the Big Splash Regatta was able to raise over $60,000 that will go towards children and young people that are at risk. Simon Hopkins, Founder & Managing Director of Contentshed added: “I’m delighted to have been able to combine my passion for sailing and giving back to the community with this event. It’s been great to see so much support from our industry for this event and for UnLtd.”
Advertising Week Asia Pacific will take place on 30 July – 2 August 2018. For more updates and information, sign up here.