The average face of attendees at Advertising Week Europe this year is that of a young, white man, MEC has revealed.
To help create the ‘Face of Advertising’, attendees of Ad Week Europe were yesterday invited to visit MEC’s Brave Your Bias photo booth, situated at the entrance to Picturehouse Central and get their picture taken. A bespoke facial merging tool was then used to create a real-time data visualisation of what people working in the industry today look like.
MEC also challenged delegates to brave their bias and take part in up to six Harvard University Implicit Association Tests (IATs) each, designed to help bring unconscious biases to the surface. The tests measure hidden attitudes and beliefs that people may be unwilling or unable to admit to - or even aware of. Diversity Consultant Sasha Scott from The Inclusive Group offered coaching and top tips for those looking for tailored advice on how to address their bias.
Didn't #BraveYourBias at #AWEurope? You still can with MEC's Facebook #chatbot! Get involved at m.me/mecglobal#ibravedmybias