These days, the world is flooded with marketing and most of it is irrelevant or annoying. Moreover, the big data you’re using to craft messages is probably giving you the exact wrong answers. Stop by and discover a few things CPB has learned about building brands in this world. Here’s a hint. It isn’t about advertising or PR or social -- it’s about invention, imagination, popular culture and taking risks every day.
This session was streamed live at Advertising Week 2017 (AS)