- New policy trends between US Programmatic TV and advertisers - TV Upfront - the largest event of the US TV advertisement industry held annually every May. Based on "TV Upfront 2017 Latest Breaking News" in NY, this session will examine the realities of "TV audience quality" and the results of demonstration experiments being conducted in Japan and the United States on TV commercials and digital advertisements including discussions with Japan's leading advertisers.

Ryuji Yokoyama
President & CEO
Digital Intelligence Inc.
Hirofumi (Eda) Sakaeda
Chief Representative in New York
Digital Intelligence Inc.
Daisuke Otobe
Corporate Officer
Shiseido Japan Co., Ltd.

This session was streamed live at Advertising Week 2017 (AS)

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