Digital Economy marketing – how it's different With 68% of all online sales coming from mobile, Shop Direct was named ‘pureplay etailer of the year’ by Retail Week for the third time in a row. With leading online retail brands including and, Shop Direct sells and delivers around 50 million products annually to over 4 million customers. Hear a business view of how Shop Direct is using data-fuelled, mobile personalisation to hone in on its bullseye target customer, delivering growth in new customers and sales – and how disruptive tech will continue to change how retailers speak to their customers

Alex Baldock
Group Chief Executive
Shop Direct
Nigel Morris
CEO, Americas & EMEA
Dentsu Aegis Network

This session was streamed live at Advertising Week 2017 (EU)

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