Our industry always talks about the importance of acting like a start-up. So, in October of last year, our agency decided to put its money where its mouth is, and launched its own start-up, Crafted By My Heart, an iOS app that allows people to create customized jewelry based on their heartbeat. This talk will, rather than highlighting new skills acquired, focus on the old habits the agency had to let go of in the process, while also providing practical tips and frameworks for agencies as well as corporations that are looking to foster a culture of innovation from the inside out.
E-Commerce continues to expand rapidly, especially across Asia. But how do you build a strategy for key 3rd-party marketplaces which you do not own? It is critical to success that we monitor and analyze multiple market places and online sellers. We introduce a new level of eCommerce control and solutions to optimise your online presence while gaining insights into your competitors, protect brand equity, and drive profitable e-commerce sales growth.
Could Dentsu Innovation Institute’s “B-Team” be the world’s first ever “inspire tank”? As a team, it is unique. That’s because its 40 members each have supplementary careers, side jobs, notable skills or hobbies – their “B-sides”, which until now had been kept in the dark.
Internet media rises all over the world and is recognized as threatening existing media. Meanwhile, strict eyes from society are directed to the authenticity of the net media such as fake news and plagiarism of curation media. Based on the current situation of existing media and internet media, we will explore the future way of media.
As brands aim to increase efficiency and make decisions using data-driven insights, there has been a major shift in advertising budgets to programmatic. Agencies and clients now have a plethora of new ways of working and investing, but with so many options, it is challenging to understand all of the benefits, and often even more difficult to ensure the business is aligned and prepared to take advantage of those benefits. Hear all sides of the equation discuss the current marketplace in this panel led by PubMatic.
Viewability. Brand safety. Ad verification: all terms on the tips of any digital marketer’s tongue. However, Programmatic standards vary considerably between Japan and other markets. Global IAB guidelines are at odds with the realities on the ground, where 3PAS adoption rates are still surprisingly low. If Brand Safety is on your mind as much as it’s on ours, we encourage you to attend our panel discussion, where GroupM will be joined on stage by publishers and advertisers to discuss Brand Safety and how to address it.
Through a demonstration of the newly launched Adobe Advertising Cloud, attendees will discover the benefits of real digital solution: what you can do with it and how you can optimize your activities by using it. Topics like brand safety, fraud prevention and transparency maintenance will also be covered.
LINE is a communication tool that almost all young people use. “LINE Research” utilizes this popularity for market surveys. 1.4 million young people age 29 and younger are registered as monitors, providing real voices on a daily basis. In this session, LINE will examine the reality of youth today through recent smartphone surveys and interview findings.
With 700M monthly active users globally and 16M in Japan, Instagram is a place where people connect with their passions and where brands can turn inspiration into action. In this workshop, Facebook Japan's Head of Marketing, Uyo Kondo, will highlight Instagram's latest product updates and showcase success stories to help marketers shift to a video-first world and drive real business results.