When it comes to working women, how much has been achieved, and how much further is there still to go? Marie Claire Editor-in-chief Trish Halpin chairs an exciting panel to look back at the popular narrative of 'women at work' over the last few defining decades and discuss experiences unique to their fields while looking for truths, common ground and what this means for us all. Trish will be joined by Mediacom's Sue Unerman, presenter and vlogger Katie Puckrik, Saville Rowe tailor Phoebe Gormley and comedienne Helen Lederer
Have you ever wanted to walk in space? Now you can. The BBC wanted to encourage the public’s interest in space. Home – A Virtual Space Walk accomplishes that objective by putting the viewer at the center of the story, while taking them on an emotional journey with heart stopping content. Hear how the team at Rewind collaborated with multiple BBC divisions to deliver this immersive award winning experience Tom and Oliver will discuss with Julie the business, creative, and marketing strategies and lessons learned.
Generating revenue from content, particularly digital content, can be a tricky business. While many publishers in the digital world have integrated commerce into their business from the start, many are stuck playing a game of catch-up. Many also question how fastening a dollar sign to their content effects the storytelling process in the long-haul. In a post ad-blocking world, how do publishers prioritise relevance for their readers, knowing monetisation is a must? Leading chief revenue officers in the publishing world discuss the importance of creating commercial content that benefits the reader, and how finding the balance to both inspire and inform is the key to successfully monetising content.
"An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths,” according to Google. However, often times an attribution model isn’t the measurement of value created, but instead is an educated assumption. Hear from the key players on the current market and the next step to truly grasping ROI.
A cast of trail-blazing marketers will each have a turn on the carousel during this all-star panel. Listen as experts share their theories and strategies for delivering ideal experiences to all customers, all the time. They’ll discuss their creative inspirations, their data-driven insights, and what they believe sets them apart in the consumers’ eye.
Leveraging billions of customer searches and download behaviour, Shutterstock forecasts the creative trends set to influence creative direction and design aesthetics across images, video and music. Discover the global trends of white texture and head-up display, as well as a mix of old and new styles that will feature prominently in advertising, film and media in 2017.
Understanding and Influencing Fast-changing Online Behaviour.
The Media Trust Charity Challenge in association with Facebook brought together a multi-disciplinary team of rising stars from the industry at the start of AWE to answer a charity communications brief that really matters. Media Trust mounted a nationwide search for a charity to challenge this handpicked team.
Hear from the next generation of film makers, what they think about the world of advertising and how these creative millenials want to help you. A mini-film festival of Stories shot over the course of Adweek, via the medium of Snapchat and Instagram.
96% of our industry’s leaders believe clarity of purpose is essential for attracting the best talent, yet less than a quarter believe their company has one. Join Lighthouse founder Kathleen Saxton as she talks to Lucy Clayton of Community Clothing, Joshua Coombes of #DoSomethingForNothing and Thomas Knights of Red Hot – three incredibly driven entrepreneurs who exude their enterprises’ values in everything they do – and discover the challenges of balancing the commercial realities of business with their social purpose.