Russel Howcroft

Russel has over 25 years experience in marketing and media. He has held leadership roles across industry and agencies, and brings his vast experience to his role as PwC's Chief Creative officer.

He's worked with many of Australia's iconic brands and is the champion of big and brave ideas that transform business and brands. He's well known for his outspoken opinion in the media and ABC1’s “Gruen” and has published a book on the subject When It's Right To Be Wrong.

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