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In this session...

"An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths,” according to Google. However, often times an attribution model isn’t the measurement of value created, but instead is an educated assumption.

Hear from the key players on the current market and the next step to truly grasping ROI.

Presented with


Gideon Spanier Head of Media Campaign & Media Week
Oliver Borm Advanced Performance Lead, Northern & Central Europe Google
Elliott Clayton VP Media UK Conversant Media
Alex Timbs Head of Data & Attribution AOL International

Event Details

Event Type Seminar

Related Topic Area  Tech 

Similar Interests  Programmatic   Data 

Track  Mar Tech 

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