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In this session...

Hardly a week seems to go by without a politician or someone from the film industry defending their career by saying they were taken out of context. Context can enhance, detract and also add shock to a brand. But is context worth paying more for? When brands are often the most valuable asset on a company’s balance sheet maybe it’s time to take this seriously. Join our panel including Sir John Hegarty as they debate this thorny issue

What You'll Learn from This Session...

  1. How can you improve brand advertising online
  2. What does the increased dominance of Google and Facebook mean for brand advertising
  3. How important is environment/context vs reach
  4. Engaging with consumers in the right mindset

Presented with


Dan Coleman Strategic Business Development Director Time Inc. UK
Rob Bassett EU Director Revenue Labs, Ebay
Sir John Hegarty Founder Bartle Bogle Hegarty
Tony Holdway Sales & Marketing Director Dominos Pizza
Charlotte Moore Digital Content Director Marie Claire, InStyle, Look
Jon Wilkins Executive Chairman Karmarama

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Business   Culture 

Similar Interests  Content   Leading   Politics   Entertainment 

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