Tracks Venues

In this session...

Dennis presents 'Why the eye doesn’t lie - how advertising will maximise your magazine messaging?'

In a media owner first four automotive publishers got together to address the challenge the market posed to them - why should I advertise when my cars are already featured in the magazine?
Join us for a precis of new research findings and how we addressed this followed by a panel discussion hosted by Nicki Holt with Steve Fowler, Simon Carrington, Chris Daniels and Seema Hope.

What You'll Learn from This Session...

  1. Find out why motoring brands need to advertise when their cars are already being written about.
  2. Learn how to double your brands’ share of attention, increase consumer spend and why the eye doesn’t lie.
  3. Ignore magazines at your brand's peril: Find out why magazines play an essential role in influencing car purchasing decisions.
  4. New motoring insight reveals how to Increase consumer spend and shorten the purchase cycle.

Presented with


Steve Fowler Editor-in-chief, Auto Express & Carbuyer, Editorial Director Dennis Publishing
Seema Hope Research and Insight Director Dennis Publishing
Nicky Holt Group Commercial Director Bauer
Chris Daniels Sales Director Haymarket Automotive
Simon Carrington Publishing Director Immediate Media

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Culture 

Similar Interests  Content   Entertainment 

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