In this session...
We love data. We feed off its ability to create new opportunities, to point us in the right direction, to ostensibly read customer’s minds and dazzle them with relevance. But all too often, somewhere amidst the volumes of collected and measured information, we can lose sight of the soul of an experience. At that point, creative intuition must take over and forge a path toward the human element of our messages.
How can we use data to our advantage within the creative process, but also avoid the pitfalls and roadblocks that come with our access to such abundant consumer knowledge?