In this session...
Digital video is here in a big way and it has revolutionized the creation, delivery and consumption of video content. How can advertisers keep up with this fast-changing world? What are the expectations around pre-rolls, brand integration, native advertising and other new buzzwords in the industry?
Hear from new and traditional media executives about their experiences in digital video advertising. What works, what doesn't, and why?
YouTube has over 1 billion unique monthly users. Xbox users spend more time streaming video than playing games. Hulu, Yahoo!, Amazon Prime, Netflix and just about every website offers a range of video content. Whether on the computer screen, mobile devices, tablets or even your television set, digital video is here in a big way and it has revolutionized the creation, delivery and consumption of video content.
While television still garners a lion share of the ad dollars, more and more dollars are funneled to digital advertising every year. Are those dollars well spent?