In this session...
There’s a seismic shift happening. One of the world's oldest consumer products has been fundamentally altered in ways that will “change the world. ”From sustainable manufacturing to new methods on marketing and engaging consumers, the automotive industry is undergoing a reinvention. BMW and kbs+ will lead a discussion on how the reinvention of the automobile will radically shift consumer perception around the future of mobility and the impact of this cultural shift.
Join us as we explore how a ground-up remake of the automobile necessitates a ground-up reinvention of communications and marketing.