Tracks Venues

In this session...

Challenger Brands are no longer just the underdog. They are making a profound impact on society by shifting the thing they are challenging from a who to a what. Warby Parker is changing how we purchase eyewear. The Guardian, an independent news organization, is changing the ways news and information is gathered and delivered.
eatbigfish and PHD wrote a book addressing this subject. Discover your brand type. Download Overthrow, free this week on iOS and Android devices.
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Speakers

Michael Bloom CEO, Guardian US The Guardian
Neil Blumenthal CEO Warby Parker
Chad Dick Partner Eat Big Fish

Event Details

Event Type Seminar

Track  Storytelling 

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