In this session...
By aggregating social media feeds and social networks of celebrities, companies and individuals, Cause Swarm rallies people around social causes and inspires them to act. Their latest project, “Flash Flood for Good,” will promote clean water across the world during a 72 hour span of tweeting and posting to raise money. Join a discussion of the live results and the implications of harnessing the power of social media for both social marketers and brands.
In 2011 CP+B and David Clark Cause announced the creation of Cause Swarm, a community-driven digital platform devoted to rallying people around important social causes and inspiring them to act. This is achieved by aggregating the social media feeds and social networks of celebrities, companies and individuals to instantly reach millions of people with the same message.
On Tuesday, September 24th, Andrew Keller, CEO of CP+B, David Clark, CEO of David Clark Cause and Dr. Greg Allgood, Founder of P&G’s Children’s Safe Drinking Water program and VP, World Vision Water will join President Bill Clinton and P&G onstage at the Clinton Global Initiative to unleash “Flash Flood for Good,” a Cause Swarm customized product developed to raise awareness and donations for clean water around the world. “Flash Flood for Good” will run for 72 hours during the annual meeting and while it runs, celebrities, media personalities, corporations and the public will all tweet and post to raise money for this cause of clean drinking water.